Maison Barron · Leadership
Juan Carlos Barrón García.
Phygital Experience Master · Creative Systems Strategist Phygital
Senior visual merchandiser, window display designer, visual designer, fashion & decor stylist, phygital retail consultant, visual eCommerce, web design, SEO/GEO and customer experience strategy with applied AI. 28 years operating at the intersection of physical store, storefront, website, brand, data and technology.
Founder of Maison Barron and the entire ecosystem of brands, methodologies and systems that make it up. He works at the intersection of retail, luxury, design, technology and artificial intelligence applied to the commercial experience.
28 years
retail experience
+75
clients activated
10+
international cities
8 brands
own ecosystem
Profile
Window display designer at Zara France · Inditex in Paris, translating trends into high-impact storefronts. Visual Merchandiser at Chanel and Fun&Basics in Madrid, between luxury and high-volume fast fashion.
VM Manager at Lladró Comercial in Valencia, designing and implementing the national visual strategy. Brand Image Director at Inside Shops in Murcia, defining the brand's visual narrative and physical experience.
Visual Art Director at EXHIBO VM in Madrid, with design, production and KPI analysis of storefronts and VM for several brands. Visual Manager at Galeries Lafayette in Perpignan, ensuring the brand's visual coherence across the region.
Since 2017, director and consultant at BARRONVISUAL, an independent studio for VM, phygital branding and web/eCommerce design for major brands and independent stores. Current clients include Tendam (Cortefiel, Pedro del Hierro, Slowlove and Springfield) and Chanel.
Education
Languages
Spanish
Native
French
C2
English
C1
Ecosystem
Founder of Maison Barron, an ecosystem made up of BARRONVISUAL, Barronico, BARRONSYSTEM, Manta Zamorana, BARRONPLATFORM, MariTere Retail School and BARRON ACCESS. Eight brands, one vision: turning visual judgment and retail experience into a scalable system of brands, services, products and training.