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Juan Carlos Barrón's blog, the King of Stores

The blog that says what retail doesn't want to hear.

Visual merchandising, window display, eCommerce, retail, phygital, design and strategy. Critique, analysis and training to understand why some stores sell and others just sit there. Criticizing and teaching since 2013.

Opinion · September 2026

Inditex Sells More With 84 Fewer Stores: Store Design Is No Longer About Opening, It’s About Earning Every Square Metre

Inditex grew sales 7.6% with 84 fewer stores. Why store design is no longer about opening doors but about earning every square metre, and what it means for your network.

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Escaparate de CHANEL con figuras recortadas en blanco y negro en poses dinámicas, diseño de Juan Carlos Barrón

Opinion · September 2026

How Much Is a Window Dresser or Visual Merchandiser Worth? In Spain, Barely Above Minimum Wage

I'm going to say something that many retail offices in Spain don't say out loud: visual merchandising gets paid like …

Juan Carlos Barrón's blog, the King of Stores

Inditex Sells More With 84 Fewer Stores: Store Design Is No Longer About Opening, It’s About Earning Every Square Metre

How Much Is a Window Dresser or Visual Merchandiser Worth? In Spain, Barely Above Minimum Wage

THE FUTURE OF STORES IS NOT MORE TECHNOLOGY: IT’S MORE INTELLIGENCE (human and artificial).

What is a window dresser or visual merchandiser worth? In Spain, barely more than the minimum wage

The human factor in branding: why real design, physical space and judgment matter more than ever

Phygital Retail: The Complete Guide

Retail Design: The Complete Guide

Visual Merchandising: The Complete Guide

Window Display: The Complete Guide

Burberry’s Regent Street Flagship

Welcome to the Retail Backstage: Who I Am and What You’ll Find Here

Autumn and the Art of Telling It in a Window Display (more ideas)

Vogue Fashion’s Night Out London 2012: the Windows That Stopped the Street

Printemps, Visually Perfect

SEPHORA: The Empire of Sensory Visual Merchandising

Louis Vuitton & Marc Jacobs. The Exhibition.

Vinçon & Antonio Iglesias

A Fantastic Concept: Nudie Jeans’ «Global Repair Station»

Theatre in the Street: Why Lanvin’s Window Displays Are Still a Masterclass in Visual Merchandising

Levi’s Iconstore by Plajer & Franz Studio, Berlin

Anthropologie, or How to Turn Handcrafting Into Your Signature

The Only 36 Things a Visual Merchandiser Must Know How to Do

Window Display with Artificial Intelligence: AI Doesn’t Design Window Displays. It Makes Them Possible Before You Build Them.

The Fee Ondine Automaton: Love and Nature at Homo Faber, Venice

Visual Merchandising 2.0: How to Bring the Store’s Magic to eCommerce.

The Dirty Secret: Are We Selling Products, or Firing Up Consumerism?

The Toxic Marriage of Selling: Window Display and Visual Merchandising

The 5 Unwritten Rules of the Tactical Transition: From the Street to the Till.

The Crime on the Balance Sheet: Or How Inditex Sold Its Visual Soul (and the Battle for Window Display).

The New 36 Things a Visual Merchandiser Must Know How to Do (2026 Update, the AI Era)

Shein and Temu: Heralds of the Commercial Apocalypse

BEYOND THE WINDOW DISPLAY: Or Why Gender-Inclusive Retail Is the Only Profitable Path Forward

How to Revive a Provincial City Center (and Your Store Along With It)

The New Window Display: From Glass to Pixel. A Zara – Inditex Case Study.

The Phygital Rebellion of Retail: Why Spanish Brands and Retailers Still Ignore VM Data (and Are Losing Millions).

Paris Is Dead (and Its Corpse Smells Like Polyester)

Experience Without System Is Expensive Noise

Phygital, Everyone Has It. Phygital Retail That Sells, Almost Nobody Does.

What a Phygital Visual Merchandiser Is (and Why UX, SEO or CRO Alone Are No Longer Enough)

Retail Interior Design Trends: The Keys to Designing Modern Stores That Sell More

Sensory Marketing and Window Display: Designing Windows That Move Before They Sell

What Window Display Is: Conceptual and Commercial, Two Faces of the Same Craft

Retailer in Spain: Visual Merchandising for Local Commerce

Store Design in the Age of AI and 3D (Retail Store Design)

Pop-Up Stores: Why the Ephemeral Is No Longer Improvisation, It’s Strategy

Goodbye, Yayoi Kusama: A Tribute to the Artist I Admired Most

In-Store Events: How to Turn a Moment into Real Sales

Mary Portas: The «Queen of Shops» Who Taught How to Save the High Street

Storefront Facade Design: The Decision to Walk In Happens in Three Seconds

Digital vs. Traditional Window Display: Why the Question Is Wrong

The Evolution of Visual Merchandising: A Decade of Real Change (2015-2026)

Visual Merchandising for Hospitality: Why a Restaurant Needs a Window Display Designer Too

Store Layout: How the Path That Sells Is Really Designed

From Lens to Window: Photography, Visual Merchandising and Storytelling in Jewellery

Visual Merchandising KPIs: The Complete Guide to Measuring Your Store’s Customer Journey

What Is Merchandising and What Is Visual Merchandising? The Difference Every Retail Professional Should Know

It’s Not Just Shein: Fast Fashion Has a Name and Surname

Web Design and eCommerce Agency in Zamora: The Online Store Local Retail Is Missing

What Is Contemporary Visual Merchandising