CONSULTING · ON-SITE INTERVENTION
Workshop
In-Company
Two days working in your space, with your team and your real product. It's not a talk: it's an intervention on the store and a transfer of judgment to whoever manages it every day.
Context
A good setup no one knows how to repeat lasts exactly one season.
When an outsider sets up the storefront and leaves, the store improves for a few weeks and then goes back to square one. The judgment left with whoever brought it.
The workshop solves that by working differently: we intervene together on your real space and, while we do, the team learns why each decision is made. It's not explained in the abstract: it's decided in front of the product.
The goal isn't to leave a nice-looking store for two days. It's to leave a team capable of maintaining the standard once I'm gone.
System
Train, activate and leave lasting capability.
01
Train
The team understands the principles that govern every visual decision: hierarchy, focus, rhythm and commercial reading.
02
Activate
Real intervention on storefront, layout or campaign, working with the product and space you have.
03
Replicate
A judgment guide so the team can repeat the standard in future campaigns without depending on anyone external.
What's included
On-site session at your space
Two days of work in your store, with your product and your real conditions: space, stock, lighting and available team.
Live intervention
Storefront, interior layout, styling or a specific campaign: what's tackled is decided with you based on your Store or Brand's priority.
Hands-on team training
Your team works during the intervention, they don't just watch. Learning happens by building, correcting and comparing results.
Judgment guide to replicate
A document with the principles applied and the guidelines to maintain the standard in upcoming campaigns.
Who it's for
Stores and brands with their own team who want to stop depending on outside help for every campaign.
Businesses, brands and chains with store staff who already set up storefronts and layouts, but without structured judgment or a shared standard of reference.
Especially useful before a strong season or an image change, when what's learned will be applied right away.
Position in the system
The workshop turns judgment into team capability: what's diagnosed in the audit is executed and learned here.
Hiring
Two days of on-site work with your team.
After purchase, you book your dates and we agree on the focus of the intervention based on your Store or Brand's priority.
990,00 €
Reviews
What people who've worked with us say.
Working alongside Juan Carlos Barrón for several years at Lladró was a joy! As Sales Director, having such a fantastic visual merchandising professional by my side was a real luxury. Juan Carlos did impeccable work covering the whole of Spain, bringing amazing creativity, taste and talent to every space. A first-class professional, with tremendous energy and a pleasure to work with. A real star!
Álvaro Merodio
Sales Director, Lladró
Translated from Spanish
Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.
Mónica Romero
CEO, Modeco Studio
Juan Carlos Barrón is a versatile, tenacious, responsible, organised and intelligent person, and a great communicator. He knows how to manage teams and can take on any professional challenge he sets himself. I was lucky enough to work with him many years ago and I keep a wonderful memory of him, both professionally and personally.
Cristina Fernández Lozano
Marketing and Communications Director, Grupo PC
Translated from Spanish
Brands we've worked with
Before you decide
Talk to Juan Carlos directly, no middlemen.
If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.