BARRONVISUAL

STUDIO · STOREFRONT

Storefront
Design

Concept, composition and visual direction to activate the storefront as a point of attraction, desire and qualified traffic.

From 490,00 €

Fixed price based on your Store or Brand's level.

Context

Three seconds to catch the customer, or lose them.

The storefront is the first point of contact between your brand and the street. In a few seconds it decides whether someone comes in or walks on.

Most storefronts are put together out of habit or intuition. They look fine, but they don't work: they don't direct the gaze, they don't tell a story and they don't create the intention to enter.

Fachada conceptual de Dior en Seúl, retail experience

This commission designs the storefront as a device for attraction and reading: concept, composition, product, color and lighting all in service of getting the customer to stop, understand and desire.

What's included

Strategic visual research

Reading the environment, the brand, the product and the customer before proposing anything.

Creative concept and moodboard

A guiding idea and visual direction that gives the storefront meaning and coherence.

Composition, product, color and lighting

Decisions on layout, hierarchy, palette and light to direct attention.

Installation proposal

A clear guide to execute the storefront exactly as conceived.

Visual execution criteria

Guidelines to maintain the standard and replicate the judgment in future installations.

Escaparates de la campaña Truth de The New York Times con maniquíes tipográficos

Who it's for

Businesses and brands who want their storefront to work, not just decorate.

From an independent boutique to a brand with a store network that needs visual consistency across all its points of sale.

The commission level adjusts to the size of your Store or Brand: a single store, a premium brand with several stores, or a large brand with a wide network.

Escaparate CHANEL con siluetas recortadas en movimiento

Commission

Choose the level for your Store or Brand and commission your storefront.

Fixed price by level. After the commission we begin the visual research and the concept.

Single store

Independent business / boutique

490,00 €

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Premium brand

Brand with several stores

1.490,00 €

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Large brand

Wide network / many stores

2.990,00 €

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Reviews

What people who've worked with us say.

Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.

Mónica Romero

CEO, Modeco Studio

Juan Carlos Barrón es una persona polifacética, tenaz, responsable, organizado, inteligente y gran comunicador. Sabe gestionar equipos y es capaz de asumir cualquier reto profesional que se proponga. Tuve la suerte de trabajar con él hace muchos años y conservo un magnífico recuerdo tanto profesional como personalmente.

Cristina Fernández Lozano

Directora de Marketing y Comunicación, Grupo PC

¡Trabajar junto a Juan Carlos Barrón durante varios años en Lladró fue una gozada! Como Director Comercial, tener al lado a un profesional tan fantástico del visual merchandising fue un lujo total. Juan Carlos hizo un trabajo impecable llevando toda España, contagiando a cada espacio una creatividad, un gusto y un talento alucinantes. Un profesional de diez, con una energía brutal y con quien da gusto hacer equipo. ¡Un auténtico crack!

Álvaro Merodio

Director Comercial, Lladró

Trusted by

CHANELZaraMaison Martin MargielaTousArmani PrivéFundación CibervoluntariosDelseyLladróRoberto VerinoLeloCOAM Colegio de Arquitectos de MadridVan LaackPrintempsCHANELZaraMaison Martin MargielaTousArmani PrivéFundación CibervoluntariosDelseyLladróRoberto VerinoLeloCOAM Colegio de Arquitectos de MadridVan LaackPrintemps
Agent ProvocateurFun & BasicsLancômeAlta Gestión RRHH, S.A.DysonCHANELInditexMovexAMAPEStrellsonValue RetailAgent ProvocateurFun & BasicsLancômeAlta Gestión RRHH, S.A.DysonCHANELInditexMovexAMAPEStrellsonValue Retail
Galeries LafayetteNational Geographic StoresIstituto Europeo Di DesignPablo by Gerard DarelArisoft EditorialCustom La MillaInside ShopsCHANELViktor&RolfDaniel HechterArmada GroupSelmarkAna ZaragozáA.F. VandevorstGaleries LafayetteNational Geographic StoresIstituto Europeo Di DesignPablo by Gerard DarelArisoft EditorialCustom La MillaInside ShopsCHANELViktor&RolfDaniel HechterArmada GroupSelmarkAna ZaragozáA.F. Vandevorst

Before you decide

Talk to Juan Carlos directly, no middlemen.

If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.