BARRONVISUAL

STUDIO · INTEGRAL SYSTEM

Phygital Retail
Performance System

A complete intervention to align storefront, interior visual merchandising and website/eCommerce under a single visual, commercial and phygital direction.

From 1.290,00 €

Fixed price based on your Store or Brand's level.

Context

When storefront, store and website work separately, the brand dilutes.

A good storefront, a good interior and a good website are worth little if each speaks a different language. The customer perceives inconsistency, and inconsistency costs trust and sales.

The integral system intervenes on all three channels at once, under a single direction: same visual judgment, same commercial narrative, same intent.

Phygital store with digital screens integrated into the interior

It's the studio's most complete intervention: diagnosis, phygital concept, storefront, visual merchandising, web direction and activation priorities connected to KPIs.

What's included

Initial visual diagnosis

A complete reading of storefront, interior, website, brand and current experience.

Integral phygital concept

A single direction that connects the physical and the digital under the same judgment.

Storefront design

Concept and composition of the storefront within the overall system.

Visual merchandising strategy

Organization of the interior, flow, product and consistency with the brand.

Website/eCommerce visual direction

Continuity of the experience and visual judgment in the digital channel.

KPI priorities and commercial activation

An action plan connected to performance: what to activate and how to measure it.

Escaparate Gucci otoño-invierno con prado floral

Who it's for

Stores and brands who want a coherent system, not loose pieces.

For businesses and brands who understand that the customer experience is one single thing, and that storefront, store and website must be directed together.

The commission level adjusts to the size of your Store or Brand: a single store, a premium brand with several stores, or a large brand with a wide network.

Interior de tienda contemporánea con sistema de visual merchandising phygital

Commission

Choose the level for your Store or Brand and commission the complete system.

Fixed price by level. After the commission we begin the diagnosis and the integral phygital concept.

Single store

Storefront + VM + website for one business

1.290,00 €

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Premium brand

System for a brand with several stores

3.990,00 €

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Large brand

System for a wide network / many stores

5.990,00 €

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Reviews

What people who've worked with us say.

Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.

Mónica Romero

CEO, Modeco Studio

Juan Carlos Barrón es una persona polifacética, tenaz, responsable, organizado, inteligente y gran comunicador. Sabe gestionar equipos y es capaz de asumir cualquier reto profesional que se proponga. Tuve la suerte de trabajar con él hace muchos años y conservo un magnífico recuerdo tanto profesional como personalmente.

Cristina Fernández Lozano

Directora de Marketing y Comunicación, Grupo PC

¡Trabajar junto a Juan Carlos Barrón durante varios años en Lladró fue una gozada! Como Director Comercial, tener al lado a un profesional tan fantástico del visual merchandising fue un lujo total. Juan Carlos hizo un trabajo impecable llevando toda España, contagiando a cada espacio una creatividad, un gusto y un talento alucinantes. Un profesional de diez, con una energía brutal y con quien da gusto hacer equipo. ¡Un auténtico crack!

Álvaro Merodio

Director Comercial, Lladró

Trusted by

CHANELZaraMaison Martin MargielaTousArmani PrivéFundación CibervoluntariosDelseyLladróRoberto VerinoLeloCOAM Colegio de Arquitectos de MadridVan LaackPrintempsCHANELZaraMaison Martin MargielaTousArmani PrivéFundación CibervoluntariosDelseyLladróRoberto VerinoLeloCOAM Colegio de Arquitectos de MadridVan LaackPrintemps
Agent ProvocateurFun & BasicsLancômeAlta Gestión RRHH, S.A.DysonCHANELInditexMovexAMAPEStrellsonValue RetailAgent ProvocateurFun & BasicsLancômeAlta Gestión RRHH, S.A.DysonCHANELInditexMovexAMAPEStrellsonValue Retail
Galeries LafayetteNational Geographic StoresIstituto Europeo Di DesignPablo by Gerard DarelArisoft EditorialCustom La MillaInside ShopsCHANELViktor&RolfDaniel HechterArmada GroupSelmarkAna ZaragozáA.F. VandevorstGaleries LafayetteNational Geographic StoresIstituto Europeo Di DesignPablo by Gerard DarelArisoft EditorialCustom La MillaInside ShopsCHANELViktor&RolfDaniel HechterArmada GroupSelmarkAna ZaragozáA.F. Vandevorst

Before you decide

Talk to Juan Carlos directly, no middlemen.

If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.