STUDIO · INTEGRAL SYSTEM
Phygital Retail
Performance System
A complete intervention to align storefront, interior visual merchandising and website/eCommerce under a single visual, commercial and phygital direction.
From 1.290,00 €
Fixed price based on your Store or Brand's level.
Context
When storefront, store and website work separately, the brand dilutes.
A good storefront, a good interior and a good website are worth little if each speaks a different language. The customer perceives inconsistency, and inconsistency costs trust and sales.
The integral system intervenes on all three channels at once, under a single direction: same visual judgment, same commercial narrative, same intent.
It's the studio's most complete intervention: diagnosis, phygital concept, storefront, visual merchandising, web direction and activation priorities connected to KPIs.
What's included
Initial visual diagnosis
A complete reading of storefront, interior, website, brand and current experience.
Integral phygital concept
A single direction that connects the physical and the digital under the same judgment.
Storefront design
Concept and composition of the storefront within the overall system.
Visual merchandising strategy
Organization of the interior, flow, product and consistency with the brand.
Website/eCommerce visual direction
Continuity of the experience and visual judgment in the digital channel.
KPI priorities and commercial activation
An action plan connected to performance: what to activate and how to measure it.
Who it's for
Stores and brands who want a coherent system, not loose pieces.
For businesses and brands who understand that the customer experience is one single thing, and that storefront, store and website must be directed together.
The commission level adjusts to the size of your Store or Brand: a single store, a premium brand with several stores, or a large brand with a wide network.
Commission
Choose the level for your Store or Brand and commission the complete system.
Fixed price by level. After the commission we begin the diagnosis and the integral phygital concept.
Reviews
What people who've worked with us say.
Working alongside Juan Carlos Barrón for several years at Lladró was a joy! As Sales Director, having such a fantastic visual merchandising professional by my side was a real luxury. Juan Carlos did impeccable work covering the whole of Spain, bringing amazing creativity, taste and talent to every space. A first-class professional, with tremendous energy and a pleasure to work with. A real star!
Álvaro Merodio
Sales Director, Lladró
Translated from Spanish
Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.
Mónica Romero
CEO, Modeco Studio
Juan Carlos Barrón is a versatile, tenacious, responsible, organised and intelligent person, and a great communicator. He knows how to manage teams and can take on any professional challenge he sets himself. I was lucky enough to work with him many years ago and I keep a wonderful memory of him, both professionally and personally.
Cristina Fernández Lozano
Marketing and Communications Director, Grupo PC
Translated from Spanish
Brands we've worked with
Before you decide
Talk to Juan Carlos directly, no middlemen.
If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.