STUDIO · VISUAL MERCHANDISING
Annual Visual
Merchandising Strategy
Annual visual merchandising plan to organize campaigns, storefronts, store interior, product and commercial consistency.
From 990,00 €
Fixed price based on your Store or Brand's level.
Context
Visual merchandising improvised season after season loses strength and consistency.
Many stores change storefronts, campaigns and implementation with no common thread. The result is a scattered visual that doesn't build the brand or support the commercial cycle.
An annual plan turns those loose decisions into a system: what's communicated each season, how the store is organized, and how consistency is kept between campaign, storefront and interior.
This commission designs that complete visual calendar, with campaign axes, implementation criteria and priorities by season.
What's included
Annual visual calendar
Planning of storefronts, campaigns and implementation throughout the year.
Campaign axes and commercial narrative
A coherent visual discourse that connects each season with the brand and the product.
Implementation and zoning criteria
Rules for product layout and flow to organize the store interior.
Visual consistency guide
Guidelines so storefront, campaign and interior communicate the same thing.
Priorities by season
What to activate and when, to match the commercial rhythm of your Store or Brand.
Who it's for
Stores and brands who want to stop improvising visual merchandising and work with a plan.
From an independent business that wants to professionalize its visual year to a brand with several stores that needs consistency across all its points of sale.
The commission level adjusts to the size of your Store or Brand: a single store, a premium brand with several stores, or a large brand with a wide network.
Commission
Choose the level for your Store or Brand and commission your annual plan.
Fixed price by level. After the commission we begin the diagnosis and the year's visual calendar.
Reviews
What people who've worked with us say.
Working alongside Juan Carlos Barrón for several years at Lladró was a joy! As Sales Director, having such a fantastic visual merchandising professional by my side was a real luxury. Juan Carlos did impeccable work covering the whole of Spain, bringing amazing creativity, taste and talent to every space. A first-class professional, with tremendous energy and a pleasure to work with. A real star!
Álvaro Merodio
Sales Director, Lladró
Translated from Spanish
Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.
Mónica Romero
CEO, Modeco Studio
Juan Carlos Barrón is a versatile, tenacious, responsible, organised and intelligent person, and a great communicator. He knows how to manage teams and can take on any professional challenge he sets himself. I was lucky enough to work with him many years ago and I keep a wonderful memory of him, both professionally and personally.
Cristina Fernández Lozano
Marketing and Communications Director, Grupo PC
Translated from Spanish
Brands we've worked with
Before you decide
Talk to Juan Carlos directly, no middlemen.
If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.