STUDIO · VISUAL MERCHANDISING
Annual Visual
Merchandising Strategy
Annual visual merchandising plan to organize campaigns, storefronts, store interior, product and commercial consistency.
From 990,00 €
Fixed price based on your Store or Brand's level.
Context
Visual merchandising improvised season after season loses strength and consistency.
Many stores change storefronts, campaigns and implementation with no common thread. The result is a scattered visual that doesn't build the brand or support the commercial cycle.
An annual plan turns those loose decisions into a system: what's communicated each season, how the store is organized, and how consistency is kept between campaign, storefront and interior.
This commission designs that complete visual calendar, with campaign axes, implementation criteria and priorities by season.
What's included
Annual visual calendar
Planning of storefronts, campaigns and implementation throughout the year.
Campaign axes and commercial narrative
A coherent visual discourse that connects each season with the brand and the product.
Implementation and zoning criteria
Rules for product layout and flow to organize the store interior.
Visual consistency guide
Guidelines so storefront, campaign and interior communicate the same thing.
Priorities by season
What to activate and when, to match the commercial rhythm of your Store or Brand.
Who it's for
Stores and brands who want to stop improvising visual merchandising and work with a plan.
From an independent business that wants to professionalize its visual year to a brand with several stores that needs consistency across all its points of sale.
The commission level adjusts to the size of your Store or Brand: a single store, a premium brand with several stores, or a large brand with a wide network.
Commission
Choose the level for your Store or Brand and commission your annual plan.
Fixed price by level. After the commission we begin the diagnosis and the year's visual calendar.
Reviews
What people who've worked with us say.
Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.
Mónica Romero
CEO, Modeco Studio
Juan Carlos Barrón es una persona polifacética, tenaz, responsable, organizado, inteligente y gran comunicador. Sabe gestionar equipos y es capaz de asumir cualquier reto profesional que se proponga. Tuve la suerte de trabajar con él hace muchos años y conservo un magnífico recuerdo tanto profesional como personalmente.
Cristina Fernández Lozano
Directora de Marketing y Comunicación, Grupo PC
¡Trabajar junto a Juan Carlos Barrón durante varios años en Lladró fue una gozada! Como Director Comercial, tener al lado a un profesional tan fantástico del visual merchandising fue un lujo total. Juan Carlos hizo un trabajo impecable llevando toda España, contagiando a cada espacio una creatividad, un gusto y un talento alucinantes. Un profesional de diez, con una energía brutal y con quien da gusto hacer equipo. ¡Un auténtico crack!
Álvaro Merodio
Director Comercial, Lladró
Trusted by
Before you decide
Talk to Juan Carlos directly, no middlemen.
If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.