CONSULTING · DIAGNOSIS
Phygital Retail
Audit
One day of complete reading of your commercial system: storefront, store interior, website and brand perception. You end up with a report of priorities, not a list of opinions.
Context
Before investing in changing something, it helps to know exactly what's failing.
Most people who feel their store isn't working start by changing things: they move furniture, redo the storefront, tweak the website. Time and money get invested without having identified where the real loss actually is.
The audit reverses that order. First the complete system is read (storefront, interior flow, product presentation, digital channel and brand perception), and only then is it decided where to act and in what order.
The result isn't an aesthetic critique. It's a priority map: what to fix first, what can wait, and what's already working and shouldn't be touched.
System
Three readings that structure the diagnosis.
01
Capture
What the storefront and façade communicate, how much attention they actually capture and what promise they make before the customer comes in.
02
Journey
How the customer moves through the interior, what they see first, where they stop and which product stays invisible.
03
Consistency
Whether the website, the eCommerce and the physical store tell the same story or compete against each other, weakening the brand.
What's included
Storefront and interior visual analysis
Reading of the storefront as a capture device and of the interior as a commercial journey: hierarchy, focal points, clutter and blind spots.
Website and eCommerce review
Your digital channel evaluated from a retail perspective: what the customer sees first, how they move forward and where they get lost before buying.
Brand perception reading
What your Store or Brand conveys today at every touchpoint and how far that perception is from the value you actually offer.
Written report with priorities
An organized document with recommended actions, ranked by commercial impact and execution effort.
Who it's for
Businesses and brands who sense something isn't working, but need to know exactly what.
Business owners, store managers and brands with physical and digital presence who want to decide where to invest before spending on renovation, furniture, campaigns or website redesign.
It's also the natural entry point into consulting: the diagnosis that lets you decide whether you need a workshop with the team or a complete strategic direction.
Position in the system
The audit is the first layer of consulting: read before deciding, decide before investing.
Hiring
One day of diagnosis. A report with priorities.
After purchase, you book your dates and we arrange the visit. The report is delivered in writing after the analysis.
490,00 €
Reviews
What people who've worked with us say.
Juan Carlos is a passionate and highly experienced visual merchandising professional with the perfect balance of organisational skills and creativity. I worked with him in Fun & Basics and I would love to collaborate with him again in the future.
Mónica Romero
CEO, Modeco Studio
Juan Carlos Barrón es una persona polifacética, tenaz, responsable, organizado, inteligente y gran comunicador. Sabe gestionar equipos y es capaz de asumir cualquier reto profesional que se proponga. Tuve la suerte de trabajar con él hace muchos años y conservo un magnífico recuerdo tanto profesional como personalmente.
Cristina Fernández Lozano
Directora de Marketing y Comunicación, Grupo PC
¡Trabajar junto a Juan Carlos Barrón durante varios años en Lladró fue una gozada! Como Director Comercial, tener al lado a un profesional tan fantástico del visual merchandising fue un lujo total. Juan Carlos hizo un trabajo impecable llevando toda España, contagiando a cada espacio una creatividad, un gusto y un talento alucinantes. Un profesional de diez, con una energía brutal y con quien da gusto hacer equipo. ¡Un auténtico crack!
Álvaro Merodio
Director Comercial, Lladró
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Before you decide
Talk to Juan Carlos directly, no middlemen.
If you are not sure which level fits your store or brand, call me now or book 20 minutes. I will tell you honestly whether this service is right for you.