One illustrated jungle, spread across eight window displays
In spring 2013, the Printemps department store in Paris built its seasonal window campaign around a single visual thread: a jungle hand-illustrated by Frédérique Vernillet, repeated and adapted across at least eight different windows, spread between the fashion floor and the beauty and homeware floor. Each window changed color, lead animal and sculpture, signed by Little K, The Makerie Studio or Marianne Guély, but all shared the same painted backdrop and the same wide, low panoramic format.
It’s the most effective way to give coherence to a long department-store facade without literally repeating the same window eight times: a system, not a single template.
Fashion floor: each brand, its own animal and color
On the fashion floor, Roberto Cavalli claimed the tiger and the color purple, with a sculptural snake in the foreground. Emilio Pucci turned the same jungle jade green, with a life-size iguana as the centerpiece. Dolce & Gabbana closed the series in gold, with two mannequins dressed in floral print next to a giant paper peony.
On the ground floor, dedicated to accessories, Salvatore Ferragamo played with a gazelle among ferns in fire tones, and Mulberry placed two large-scale red macaws holding its bags in their beaks.
